Does Your Business Have a Digital Innovation Strategy - StayShure
In today's hyperconnected world, the dial-up days are long gone. Businesses scramble to adopt digital technologies at lightning speed, lest they vanish like their dot-com predecessors. But simply digitizing internal operations isn't enough. As Amit Basu and Steve Muylle argue in their insightful book "Competitive Digital Innovation," focusing solely inwards misses the mark. The true engine of innovation, they remind us, lies in the market itself.