Digital Adoption for Businesses
November 18, 2022

The Basics of Landing Page Copywriting

Landing pages are the first thing that people see when they visit a website. It is important to make sure that the landing page copy is compelling enough to convince visitors to sign up for your product or service (i.e., convert).

The key to writing great landing page copy is to understand what the visitor needs and wants, and then offer them a solution. This could be a free trial, discounts on products, free consultations, or anything else that will help them solve their problem.

The basics of landing page copywriting are simple: be clear about what you're selling and why it's better than anything else available.

The Importance of Testing Your Landing Page Copy

A landing page is a single web page that has been optimized to encourage visitors to take a desired action. It is usually the first point of contact between your business and potential customers.

The success of your landing page largely depends on the copywriting. A well-written landing page will not only increase the conversion rate but also lead to higher ROI for your business.

The 4-Step Process for Writing Effective Landing Pages

Landing pages are an essential part of any marketing campaign. They are the first impression a customer will have of your product or service.

A well-written landing page can easily convert visitors into leads and potential customers. To create an effective landing page, follow these 4 steps:

  1. Create a clear and concise headline that grabs the reader’s attention with a promise of what they can expect from your product or service,
  2. Write benefits that are specific to your target audience,
  3. Include testimonials from real customers who have experienced success with your product or service, and
  4. Include a call-to-action button that is compelling enough to make the visitor click it.

Conclusion & Additional Resources

This article has looked at the basics of copywriting and how to create a landing page that converts. The next step is for you to take action and put the tips into practice.

We recommend getting super clear with a message that makes your visitors take action by crafting your copy around the Storybrand Framework. You can access it for free here:

Another helpful framework are the 7Ps of Pitching to clearly convey your value, which can be found here.

Want a deeper dive? Here is our in-depth step-by-step guide to following the storybrand framework on your landing page.

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